To introduce Cervezas Alhambra to the Miami market, we brought together Miami artist Alex Mijares and foodie Evan Benn, ed-in-chief of Indulge, at an Art Basel event at VICE Media’s Wynwood office.
Mijares unveiled his Cervezas Alhambra-inspired art wall.
– 250,000 potential new customers
– 600 local and national media
– VIPs and event goers