Great Wolf Lodge
To keep parents happy and provide an additional revenue stream for North America’s largest family of indoor water parks, we concepted Wine Down. Since parents can’t leave the kids in the room alone to head downstairs for a drink after the little ones are in bed, Wine Down delivers wine to them.
– During the test launch, more bottles of wine were sold in 2 days than were ever sold in 1 month
– Within a month, Great Wolf rolled out Wine Down to all 14 properties
– We secured the wine partner and negotiated deliverables