Hotel Zena (Viceroy)
The Women’s History month events we created to spread the word about DC’s newest hotel included multiple partners, a screening and a paid campaign with DC Magazine.
The events produced:
– 1,200 event attendees over 10 events
– a SOLD-OUT event
– 350,000,000 media impressions
– 10% increase in Instagram followers
Sample media: Feature stories in Architectural Digest and Washingtonian; coverage on ABC, FOX + NBC