To build excitement for the opening of Merlin Entertainment’s first SEA LIFE location in the Northeast (New Jersey), we unveiled the aquarium’s unique City Under The Sea. To help get the media there and to put them up, we partnered with NY Waterway and the EnVue Hotel in Weehawken.
– 17 media and influencers attended
– 3 local broadcast stories: News12 New Jersey, Pix11, CBS
– 17 stories, including Travel + Leisure, NJ.com, NorthJersey.com and Time Out New York
– 23 social media posts from NY and NJ influencers