The Jefferson Hotel
We invited Eva Chen, Insta’s famous director of fashion partnerships with a fan base of 1.2 million, to stay twice.
Eva’s 20 posts and stories delivered:
– 22.1-million impressions
– 1 IGTV (157.8k views day-of)
– 5,000 views on @thejeffersondc
– 5x more followers on @thejeffersondc
Eva on Insta: “The rooms were so lovely. We’d love to come back at some point!”