LEGOLAND: Discovery Centers

To generate awareness for the LEGOLAND Discovery Centers of the Northeast, we newsjacked NYC’s WorldPride parade by positioning the LEGOLAND Discovery Center Westchester’s LEGO build as the “world’s smallest Pride Parade”.

– Seth Myers (1.45 million viewers)
– Good Morning America (24 million)
– ABC News online
– CBSN
– CBS Streaming News Network (2.9 million)
– NBC NY
– NY1
– News12 Westchester
– News12 Long Island
– Time Out New York Kids
– Newsweek online
– LGBTQ Nation online
– LoHud online
– Reuters syndicate