LEGOLAND: Kid Reporter Search

To promote the opening, we helped concept a Kid Reporter Search. Five lucky children joined Kiditor-in-Chief Waverly Winchester as junior journalists sharing updates on the resort leading up to the grand opening.

– 500 entrants
– 62,000 new users to the website
– 246% increase in NYC-based web visits
– 6 min live with Rosanna Scotto on Fox 5’s Good Day New York ($6,000 value)
– Spectrum News NY1
– Fox 4 News
– WKYZ
– PHL17
– WVVR
– 103.7NNJ
– 99.1
– 101.5 WPDH