BACK TO BRAINY WORK
LEGOLAND: New York Resort
To reach LEGOLAND New York’s key feeder markets, we secured in-studio interviews in 5 cities.
– 40-plus broadcast segments at the top news stations in DC, Philadelphia, Orlando, Providence and Holyoke, MA.
– Word-of-mouth awareness in each market increased significantly after the interviews according to brand-awareness surveys.
SHARED
