Lexington, KY

To focus all eyes on the destination of Lexington, KY, we pr’d 21c Hotel Lexington’s The Queen’s Gambit room and VisitLEX’s Queen’s Gambit Guide to Lexington.

Within days:
– 53 stories
– 250 million impressions
– 48 bookings from 75 inquiries
– 1,000 VisitLEX web visits
– 169% increase in new users to VisitLEX
– 3 broadcast placements, including The Drew Barrymore Show
– Features in Architectural Digest, Travel + Leisure and PopSugar