Lexington, KY

To increase visitation, we communicated the it’s horse and bourbon culture, which resulted in:
– 5% increase in room revenue
– 25% increase in hotel tax revenue
– 72 placements, incl. Architectural Digest, Conde Nast Traveler, Harper’s Bazaar, Town & Country, The New York Times, American Way, USA Today.

To focus all eyes on Lexington, we PR’d 21c Hotel Lexington’s The Queen’s Gambit room and VisitLEX’s Queen’s Gambit Guide to Lexington. Within days:
– 53 stories
– 250 mil impressions
– 48 bookings from 75 inquiries
– 1,000 VisitLEX web visits
– 169% increase in new users
– 3 broadcast placements, including The Drew Barrymore Show
– Features in Architectural Digest, Travel + Leisure + PopSugar