For the world’s largest aquarium brand, we launched the first-ever Instagram account specific to a US location. We followed SEA LIFE’s mascot, Sharky, for live social coverage of his journey to the new SEA LIE in NJ from Manhattan, tagging everyone — and everything — possible.
– 200 followers within 24 hours of launch
– 1,000 followers within 60 days
– 5.68% overall engagement (cross-industry median: 1.6%)
– Dozens of user-generated Stories
– Reposts by key media, influencer and brand accounts strategically tagged in our posts
– An engaged local following of key target audiences