PRESIDENT + FOUNDER NYC
Florence has nurtured and shaped Quinn into a strategic powerhouse of brand storytelling. Her near-clairvoyant ability to anticipate trends and cut to what is important has sparked some of the most effective PR ideas and campaigns of our time.
An artist at heart, Florence believes that great work has simplicity, inspiration and form. “Like the grid beneath a Jackson Pollock painting.”
As a heavily decorated winner of nearly every award available to PR professionals, she coaches and inspires her team to find the best strategic and creative solutions then measure them against the client’s brand and goals. Shark Tank-shark and business-mogul Barbara Corcoran agrees: “The amazing thing about Florence is that she’s an extremely creative individual, and on top of that she’s able to transfer that inspiration to the people who work with her so she’s able to build a giant creative team. Do you know how unusual that is in the PR business?”
A Connecticut native, Florence keeps letters received from Katharine Hepburn while at Smith College in her office as a reminder to be an independent thinker. She resides in Westport with her son and two dogs.